Title, Description & Tagging Tutorial

You’ve spent time and energy on your design and you’re finally ready to sell it. There’s more you can do beyond just simply adding your product to the Zazzle marketplace. You want your product to be seen and purchased!

While there are millions of products on Zazzle, you need to make your title, description and tags extra unique in order to stand out! 


When choosing your title, be sure to include words that are relevant to the design portion. Remember, titles help determine search relevancy both on site and with external search engines; choosing an artistic, less direct title may make it nearly impossible for your audience to find.

Use words you believe a customer would search for to find your design such as theme, colour, design elements. Also, include the best term to define the product you’re designing on whether it’s a ‘backdrop’, ‘tapestry’, ‘recipe binder’, ‘iPhone case’, etc..

The title of a design plays a critical role in providing context about the design before a user sees it. Additionally, the title of a design can greatly impact click through rates and its’ rankings in search.


Okay title: Funny Dad Shirt

Great title: “World’s Okayest Dad” Funny Quote T-Shirt

Some tips when writing a title:

  • Put emphasis on the design.
  • Choose the best term to call the product you’re designing.
    • Ex: “Tapestry” for home decor or “Backdrop” for events and parties
  • Zazzle has put importance on having distinct, descriptive titles for each page.
    • Ask yourself, using just the title, how would you distinguish this product from other designs on Zazzle?
  • Search engines can use other on and off page content to provide users relevant titles in the search engine results page, so do not be surprised if your title shows up differently during an individual search.
  • State what the product design is in simple, searchable terms.
  • Add in general descriptors such as colour and pattern.
  • Place the main descriptors towards the front of the product design title based on how a user would search to find your product design.
  • Don’t copy and paste titles across multiple websites.  If you do, you may be hurting your chances to rank with external search engines.
  • Don’t copy titles from other designers on Zazzle.
  • Don’t copy over the same title from another design in your store.
  • Avoid duplicate titles for similar designs by including alternative search terms.
    • Ex: If you have 2 designs of a Green Tree, do not call them "Green Tree 1" and "Green Tree 2".
  • Don’t title your product “Create Your Own”, “Make Your Own”, “Design Your Own” without including other descriptive keywords.
  • Use appropriate keyword phrases over keywords.
    • 2-4 keywords are highly recommended over 1 keyword.
  • Avoid special characters, such as underscores (“_”) and brackets (<>,{},[], ()).
  • Avoid unnecessary stop words:
    • And, the, or, an, a, am, in, is, can, and, but, while, if, then, thus, of, that, on, for, he, we, which, her, etc.



The design description is what will be used as the body of the page and is where a designer should tell a potential customer what makes their design unique.

Zazzle encourages you to include any special details about your design that will help the customer understand your intent and sell the customer on why they should buy your design over others on Zazzle. Do not include any personal branding or contact information.

In addition to playing a role in how a customer understands you as an artist, the quality of this description will play a role in how search engines view this page.


Okay description: This clever and witty shirt reads: No Need To Repeat Yourself. I Ignored You Just Fine The First Time. You’ll have fun wearing this quirky tee!

Great description: Celebrate the season with this family christmas shirt featuring a retro car with a Christmas tree on top and presents in the boot. Add your family name below to make it your own unique Christmas shirt. Perfect for family christmas photos, christmas parties and more. Fun, festive with a retro, vintage vibe - it's sure to spread some cheer throughout the season.

Some tips when writing a description:

  • Describe the design elements and the product you’re designing on.
  • Do not copy and paste design descriptions across multiple websites.
  • We recommend at least 300 characters for a design description.
    • Quality content over quantity content.
  • Include keywords and phrases, but write for your customers, not a search engine.
  • Use human readable sentences, include keywords phrases that you put in your tags and title. Feel free to include other closely related phrase that might not have made it.
  • Mention any colours, patterns, and shapes.
  • Start with a strong/enticing opening description of your design to make customers want to read what you have available. 

  • Make it easy to read by formatting your description into multiple short paragraphs. 

  • Tell a story! Ask the following questions and then answer it in the description: 

    • What inspired your design?
    • Why does this design work so well on this specific product?
    • Has your design won awards elsewhere?
    • What occasions might this design be great for?



Choosing the right tags is important for customers to find your design in the Zazzle marketplace and external search engines. We suggest doing some research to identify descriptive and relevant tags for your products. Ask yourself: if you were to look for your design, what would be the most common search terms? Currently, there is a limit of 10 total tags for your design.

If you don’t consider yourself an expert on tagging and search yet, don’t worry! Here are some tips on how you can maximize the potential of your tags and get some eyes on your work: 

Do's and Don'ts

Do: Mirror any key terms in your product title that shoppers might use to search for your product and include them in your tags. Keywords that are included in both the title and tags are stronger than keywords found only in the title or the tags.

Example: This product title includes the words “silver” and “glitter.” They are also included in the tags.

Do: Add alternative, relevant keywords and phrases that you would have put in the title if you had unlimited characters.

Example: For a greeting card with the title “Modern Merry Christmas Photo,” you could use “Christmas,” “Photo,” and “Modern” as tags in order to show up in searches such as “Christmas Photo Cards” or “Modern Christmas Cards.”

Do: Use research tools to see what tags others are using for similar products:

Do: Use keywords or phrases that are descriptive and specific to your design.

Here are some things to think about when deciding which tags and keywords to use for your product:

  • Subject of the design - flower, dog, sunshine
  • How did you create your design - photograph, painting, vector, drawing
  • Topic or theme of the design - retro, funny, political
  • Primary colours and patterns of the design - red, polka dots, ovals
  • Any text in the design - "I Love Texas"

Do: Add relevant colours as tags only if they are likely to be a key factor in a shopper’s search and decision-making.

Example: Shoppers looking for pink wedding invitations will want to ensure they are only searching through – you guessed it! – pink wedding invitations. Adding the colour “pink” as a tag will help designers who have a pink wedding invitation to offer.

Do: Add quotation marks around any phrases you would like to add as tags so that they do not get chopped up into individual words.

Example: “Pictures with your name” is chopped up below into four individual tags

Do: Double-check your tags before publishing a product to avoid misspellings and mistakes.

Don't: Use tags or keywords that are irrelevant and have nothing to do with your design. This is considered tag spam and could cause your designs and products to appear in inappropriate search results, making it harder for your customers to find your designs and products. There will be a penalty for tag spamming.

Example: This product is a mug but has been tagged with “bowl”.

Don't: Use plural variations of tags, such as both 'flower' and 'flowers'. Zazzle will automatically consider these search terms as the same term, so you can choose one and your customer will be able to find your product using either term.

Don’t: Use 'custom,' 'personalised,' 'design your own,' 'ideas' or other similar keywords for tags that can apply to most of the products in our marketplace. You can still include those words in your product title or description.

Don’t: Include these keywords in tags - gear, custom, create, gifts, presents, gift idea, ideas, products, merchandise, personalize, personalized, personalizable, customize, customized, customizable, custom made, customise, customisable, customised, made to order, make your own, personal, personalised, personalise, personalisable, create your own, design your own

Don’t: Include words related to the product title- 'T-shirt,' 'Invitations,' 'Cards,' etc.

Don’t: Add similar keywords in a phrase or jam in keywords as a tag only to influence our search results.

Example: The phrase “Ireland, Ireland souvenir, and Ireland memorabilia” would not improve where your products appear in the search results for “Ireland.”

The latest version of our User Agreement took effect on September 25, 2014. As part of this agreement, Zazzle actively reviews sellers that engage in tag spamming, and will take appropriate and serious action. This may lead to seller delisting, or even earnings being revoked. As such, you should ensure that your tags are relevant to your product and design and do not contain any misleading information. Please refer to the User Agreement for more details.

Tagging FAQ

What are Tags?

Tags are keywords that you assign to your products that help customers find your designs in the Zazzle Marketplace. Tags can be words that describe the design's subject matter, theme, concept, creation method, colours, text and more.

How do I add a tag?

You can add a tag on the 'Post Product For Sale' page by simply typing in the Tags section and clicking on the "Add tag" button. You'll immediately see your tag listed below. Once your product is published, you can add or edit tags by navigating to your product while logged in and choosing 'Edit.'

I have more than 1 tag for my product, how do I add them?

You enter multiple tags by using a comma separator and then selecting the 'Add tag' button. For example, if your product contains an image of a funny Labrador then you can enter the tags as follows: funny, dog, Labrador. You can also add them one at a time.

Can I use phrases as a tag?

Yes, tags will be shown as phrases when you put multiple words inside quotation marks - just separate the phrases by commas. Your phrases should not exceed 5 words. For example, if your product contains an image of the Golden Gate Bridge in San Francisco then you can enter the phrases as follows: 'Golden Gate Bridge,' 'San Francisco.'

Are there any character or word limits for tags?

Yes, individual tags are required to have a minimum of 3 characters and phrases can have a maximum of 5 words. 

For example, the following tags are not valid as they do not adhere to the character and word limits: My, If, R, 'San Francisco Bay Area Tennis Association.'

However, the following tags are valid: 'My Dog,' 'San Francisco Bay Area Tennis,' 'I heart u,' 'cat.'

Can I change tags once I add them?

Yes. You can edit and adjust your product tags as often as you'd like right from the product page when you are logged in. Once you've made a change, your new tags will soon be visible in the Marketplace search results.

How do I delete a tag?

Once you move your mouse cursor over a tag, you will see an x button. Clicking on it will remove the tag.

How many tags will be displayed on the product details page?

All of the tags you add to a product will be displayed on the public product page.

How many tags are allowed?

A maximum of 10 tags are allowed.

Is there a minimum limit as well?

Yes, you are required to add at least 1 tag.

How does Zazzle use these tags? Does it consider all the tags?

Zazzle uses the tags so your product can be found in the Zazzle Marketplace.