Tagging Tutorial


Tags are very important to making sure your products show up in the Zazzle marketplace as well as in search engine searches. There is a maximum of 10 tags on one product, but this is enough to add plenty of relevant phrases that will help your customers find your designs. Here are some other suggestions to make sure you utilise tags to their fullest potential:

Power Tags

Zazzle allows you to pick and choose the tags you want to be considered for Zazzle marketplace search. You can create a maximum of 10 tags. For more information, please refer to the FAQ.

Here are some other suggestions to make sure you utilise tags to their fullest potential:

Do's and Don'ts

Do: Research what tags to use by doing research on topics related to your design and seeing what search terms are most popular for similar products.
 Use tags or keywords that are descriptive and specific to your product.
Do: Feel free to use multiple words or phrases. For example, enter "Golden State" for your California product. 
Do: Be creative with your tags. Think like your ideal customer, and imagine what terms they would use while searching to find your product. 
Do: Use appropriate variations of words or phrases. For example, you could use both positively and negatively associated tags like 'drug free' or 'anti drug' for your DARE product. 
Do: Add relevant colours as tags only if it is a major buying decision. Pink wedding invitations are a great example of a product in which adding colours as tags will help.
Don't: Use tags or keywords that are irrelevant and have nothing to do with your design. This is considered tag spam and could cause your designs and products to appear in inappropriate search results, making it harder for your customers to find your designs and products.

Don't: Use plural variations of tags, such as both 'flower' and 'flowers.' Zazzle will automatically consider these search terms as the same term, so you can choose one and your customer will be able to find your product using either term.

The latest version of our User Agreement took effect on September 25, 2014. As part of this agreement, Zazzle actively reviews sellers that engage in tag spamming, and will take appropriate and serious action. This may lead to seller delisting, or even earnings being revoked. As such, you should ensure that your tags are relevant to your product and design and do not contain any misleading information. Please refer to the User Agreement for more details.

Here are some things to think about when deciding which tags and keywords to use for your product:

  • Subject of the design: flower, dog, sunshine
  • How you created your design: photograph, painting, vector, drawing
  • Topic or theme of the design: retro, funny, political
  • Primary colours (if relevant) and patterns of the design: red, polka dots, chevron
  • Any text in the design: 'I Love Texas'


What are Tags?

Tags are keywords that you assign to your products that help customers find your designs in the Zazzle Marketplace. Tags can be words that describe the design's subject matter, theme, concept, creation method, colours, text, and more.

How do I add a tag?

You can add a tag on the 'Post Product For Sale' page by simply typing in the Tags section and clicking on the "Add tag" button. You'll immediately see your tag listed below. Once your product is published, you can add or edit tags by navigating to your product while logged in and choosing 'Edit.'

I have more than 1 tag for my product, how do I add them?

You enter multiple tags by using a comma separator and then selecting the 'Add tag' button. For example, if your product contains an image of a funny Labrador then you can enter the tags as follows: funny, dog, Labrador. You can also add them one at a time.

Can I use phrases as a tag?

Yes, tags will be shown as phrases when you put multiple words inside quotation marks - just separate the phrases by commas. Your phrases should not exceed 5 words. For example, if your product contains an image of the Golden Gate Bridge in San Francisco then you can enter the phrases as follows: 'Golden Gate Bridge,' 'San Francisco.'

Can I change tags once I add them?

Yes. You can edit and adjust your product tags as often as you'd like right from the product page when you are logged in. Once you've made a change, your new tags will soon be visible in the Marketplace search results.

How many tags are allowed?

A maximum of 10 tags are allowed.

Is there a minimum limit as well?

Yes, you are required to add at least 1 tag.

How does Zazzle use these tags? Does it consider all the tags?

Zazzle uses the tags so your product can be found in the Zazzle Marketplace by external search engines like Google.   

How many tags will be displayed on the product details page?

All of the tags you add to a product will be displayed on the public product page.

Are there any character or word limits for tags?

Yes, individual tags are required to have a minimum of 3 characters, and phrases can have a maximum of 5 words.

For example, the following tags are not valid as they do not adhere to the character and word limits: My, If, R, 'San Francisco Bay Area Tennis Association.'

However, the following tags are valid: 'My Dog,' 'San Francisco Bay Area Tennis,' 'I heart u,' 'cat.'


How do I delete a tag?

Once you move your mouse cursor over a tag, you will see an x button. Clicking on it will remove the tag.