Embroidery offers a premium, long-lasting way to customise apparel and accessories, but it requires different design considerations than printing. Use this guide to create high-quality embroidery designs that stitch cleanly and look professional.
1. Why Embroidery Is Different
Embroidery uses thread instead of ink. That means:
- It works best on thicker fabrics (e.g., hats, polos, sweatshirts).
- It has limited detail resolution (small text and fine lines don’t render well).
- It doesn’t support full gradients, transparencies, or photographic effects. However, we can do simple gradients; generally 2 to 3 colours, on bolder designs.
- Each design requires a one-time digitisation process to convert your image into a stitch file.
- Digitised files are product-specific and cannot be reused across different items. (e.g., a file digitised for a shirt cannot be reused for a hat). A separate digitisation fee applies for each product-specific version.
- Digitised embroidery designs cannot be resized.
2. Embroidery Design Checklist
| Element | Requirement / Best Practice |
| Text Height | At least 0.25″ (6.35 mm) tall. For best results, use Zazzle Embroidery Fonts. |
| Line Thickness | At least 0.05″ (1.27 mm) or 4 points wide. Thicker lines are always better than thin. |
| Design Resolution | 150–300 DPI (PPI). |
| Image Size for Hats | Minimum 1200×675 px recommended. Specific dimensions are often tied to product design areas. |
| File Formats | EPS, PDF, PNG, or JPEG (in that order). |
| Colour Mode | RGB (sRGB colour profile). |
| Thread Colours | Up to 15 thread colours per design, selected from Zazzle’s Embroidery Thread Palette. Only 6 colours may be used per design. |
| Design Style | Solid colours only; simple gradients (2 to 3 colours, on bolder/larger designs only), no photos, shadows, or transparency. Use crisp, thick outlines. |
| Small Details | Avoid areas of colour smaller than 0.25" x 0.25" and multiple colours in very small areas. |
| Design Area | Designs are tied to specific apparel items and their defined design areas. One image per design area. |
| Background | Keep the background minimal; crop tightly to the design or use a transparent background. |
| Edges | Use smooth edges. |
Tip: Avoid extremely fine details, small text, or overlapping elements. These often don't translate well to thread.
3. Preparing and Uploading Your File
- Save your design as an EPS, PDF, PNG, or JPEG.
- Remove unnecessary whitespace; crop tightly to the design.
- Use a transparent background (PNG).
- Ensure your image is 150–300 DPI (PPI).
- Ensure the file is high-quality, crisp, and not pixelated.
4. Thread Colours
Zazzle supports up to 15 distinct embroidery thread colours, selected from a standardised palette. However, only 6 thread colours may be used in a single embroidery design. Use solid fills and avoid any blending or fading effects; thread can't replicate digital gradients or photographs. Complex pattern fills should also be avoided. See below for the 15 supported thread colours:
5. Stitch Conversion & Pricing
How Conversion Works: Your uploaded design is professionally digitised by Zazzle to create a stitch-ready embroidery file. This includes:
- Defining outlines and fill areas.
- Assigning thread colours from the Zazzle palette.
- Optimising stitch type and density.
- Note: There is a one-time fee for this digitisation process for each new design.
Pricing:
- Embroidery costs £5 per 1,000 stitches, rounded up.
- Stitch count affects both price and production time.
- Designs over 50,000 stitches may incur higher costs.
Tips to Lower Cost:
- Crop your design tightly to reduce stitch area.
- Use bold, simple elements.
- Use fewer thread colours (if possible, though 15 is the maximum, using fewer will not reduce digitisation cost as much as stitch count).
6. Embroidery Production Workflow
- Upload your design following the specs above
- Zazzle digitises the artwork into a stitch file
- Preview your mockup on the selected product
- Order
7. Design Dos & Don’ts
| ✅ Do | 🚫 Don’t |
| Use Zazzle Embroidery fonts | Use complex fills (e.g., pattern fills) |
| Use clear line art | Include fine details |
| Ensure lines are 4 points (0.05”) or wider | Use transparent elements |
| Use crisp, thick outlines | Use photography or photorealistic images |
| Choose colours only from the Embroidery Thread Palette | Use areas of colour smaller than 0.25” x 0.25” |
| Use solid colours only | Use multiple colours in very small areas |
| Keep background minimal and crop tightly | Use lines narrower than 2 points |
| Use smooth edges | Use gradients |
| Provide images at 150 PPI or higher | Upload low-resolution or pixelated images |
8. Example Design Traits
Good Design:
- Bold fonts, simple shapes
- Solid colour fills with strong contrast
- Clean edges and ample spacing
Poor Design:
- Tiny text or fine lines
- Complex gradients or photographic detail
- Crowded or overly intricate layouts
Advanced:
Changing Embroidery Design Colours
Zazzle offers flexibility in managing the thread colours of your embroidery designs. This is particularly important if you want to create multiple colour variations of your design.
Changing Colours on Any Design
You can adjust the thread colours of any converted embroidery design using the Zazzle Embroidery Design Tool or through My Images. The "Change colours" feature lets you pick directly from Zazzle's actual thread colour palette. This is a great way to create and save multiple different colour versions of your embroidery design without re-uploading the original image.