You may encounter consumer reviews with the label "Zazzle Reviewer Programme" as you browse Zazzle. This label indicates the review author was incentivised in some way to review the product:

• They may have received a promotional credit or discount after publishing their review; or
  
  
• The author of the review may be a Zazzle employee or associated with a Zazzle employee (such as a friend or family member) who may have received an employee discount. Employees and their friends and family are required to identify themselves as a Zazzle employee or someone associated with Zazzle in their review.