Some FAQs on Collections

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Q: What is the purpose of collections?

A: Zazzle Collections are curated assortments of products available in your store. They are thematic groupings of products that share a common theme, design style, or purpose. For example, there could be collections focused on specific events such as Birthdays, Baby Showers, Weddings; holidays such as Christmas or Halloween; or collections centred around a particular interest or hobby, such as sports, animals, or fashion.

Collections make it easier for shoppers to discover and browse products that align with their interests or specific needs. By organising products into collections, it provides a curated shopping experience and helps users find related items they may be interested in purchasing. We do this by showing customers “other products in this collection” when they view a specific product that is part of a collection. (You can control this by setting a “preferred collection. See more here)

Zazzle users can also create their own collections and add products from the marketplace to them. This allows individuals to curate their own personalised selection of products and share them with others. Whether created by Creators or users, collections provide a way to explore and showcase a variety of unique and customisable items available on the Zazzle platform.

Q: How many collections can someone have?

A: The system currently has a limit of 2000 collections. We believe that is an appropriate maximum number of collections with an eye on quality, and hopefully you agree!

Q: What are the maximum products allowed in each collection?

A: Each user is allowed a maximum of 300 products in each collection.

Q: How do I add a product to a collection?

A: We’ve made it even easier to add products to a Collection.

• Go to your /products page and select Actions > Add to Collection
• Or, select multiple products and use the “bulk action” options to Add
• Go to your products publicly, and select the “add to Collection” shortcut as seen below.

You can also simply go to create a collection and add products from there!

Q: May I delete a product or products within a collection?

A: Yes, you can delete products within a collection by:

• Unchecking the “Add to collection” shortcut (shown above)
• Go to your Collection Editing page and use the three dots to remove from here.

Q: Why isn’t a collection of mine showing up publicly in my store?

A: To show up in your store, your collection needs to be set to public and have at least four products in it.

Q: How can I have my collection show on the product pages under ‘Other products from this collection’?

A: Once your Collection is “enabled” for the “Zazzle Marketplace”, it will be shown in this section. To be included, you need to have created a collection that includes a banner, title, and description and have at least seven products in it.

Q: If a Creator has their product in more than one collection, how is the order of those collections determined?

A: On the product pages, we can show up to three of your collections. The order is determined by an algorithm that ranks the collections based on how related they are to the primary product on that page, as well as to the popularity of the design.

For products that are part of multiple collections, you have the flexibility to designate one of them as your “Preferred Collection.” This feature allows you to specify the primary collection that represents the product across various onsite channels.

Q: How does product rating work within a collection?

A: A collection’s rating is determined by the highest rating given to a product in that collection. If there is one product rated ‘R’ in the collection and the rest are rated ‘G,’ the collection will be rated ‘R.’

Q: Are collections found in web searches?

A: For SEO purposes, we don’t allow Google to index collection pages, so they won’t be found in web searches.

Q: Why are the new products I’ve added to my collection not showing up?

A: Any change made to a collection requires it to be re-indexed, and this can take up to 48 hours before it reappears in the marketplace.

Q: Can a product be in more than one collection?

A: Yes, a product can be in an unlimited number of collections.

Q: Do I have to design “required” products to make collections visible?

A: Yes, based on customer purchasing trends for certain “collection types”, we require specific products as mandatory to help elevate the customer experience. Note, recommended and bonus products are optional, but we highly recommend designing these. Some collections may have a minimum number of products that need to be met in order for channels to be enabled.

Q: What are preferred collections?

A: For products that are part of multiple collections, you have the flexibility to designate one of them as your “Preferred Collection.” This feature allows you to specify the primary collection that represents the product across various onsite channels.

For example, when visiting the product page for an “event suite” collection, we will always show the “Preferred Collection” - if it belongs to more than one.

Moreover, this setting determines the collection to which the product is linked in search results. You can access this setting in the Zazzle Marketplace Channel.

If you notice an orange icon on the management page of your collection, it indicates that the product currently belongs to a different preferred collection. To modify this, simply click on the option menu and select “Make Preferred Collection.” By default, the first cross-sell collection to which you add a product becomes its preferred collection.

Q: What are channels?

A: You can now choose where and how your collections are displayed—whether it’s exclusively in your store or across all channels. Our ultimate goal remains the same: to showcase your collections at every stage of the customer journey, maximising your potential earnings.

• Zazzle Marketplace – Collections will be shown through onsite customer experiences, such as search pages, add to cart page, etc.
• Zazzle Email – Emails will be sent to customers featuring your collections. Note, emails are only offered for Cross-sell/Event Type collections for now.
• Your Stores – Collections will be viewable within the store that it was built in.

Q: How do I add bonus items to a collection?

A: Bonus items are already part of the collection, but are considered “bonus”. If you have a slot that is empty and would like to design for it, click on the slot.

Q: Do I have to replace my current banner?

A: No, these were all migrated over from your previous media to the new Collection experience. For reference, the minimum banner size is 1140 px by 315 px.

Q: How should I add a cover photo to a collection and how will it be used?

A: Use the ‘Media’ section in the Collection management screen to add all types of media to your specific collection, such as a banner image and a Cover Photo. Our customers enjoy seeing a creative mix of products in the cover photo to get a feel of what’s in the collection. Collection Cover photos will be showcased on the product pages and throughout the customer journey.

Q: Which collection types get emails sent to customers?

A: The post-purchase email channel has only been added to valid cross-sell collections for now. We plan to bring email support to other collection types for additional use cases in upcoming updates.

Q: What do I do if my collection was classified incorrectly?

A: Easy. Simply go to edit your collection and choose the most appropriate “Event or Occasion” Category and Collection “type”.

Q: What is Custom-Grouped and Custom-Ungrouped?

A: By default, all collections have been migrated to the “recommended” product sort based on customer purchasing trends, and we highly suggest keeping this setting as is. Custom-grouped will allow you to move your products within a collection while also showcasing Zazzle’s recommended products. Custom-ungrouped allows you to move your products within a collection without showing Zazzle’s recommended products above or outside of the collection.

Q: Is there some penalty, such as lack of promotion and position in the marketplace, for not adding ALL items recommended?

A: No, you will not be penalised for not adding all items recommended, however we suggest adding the recommended products as they are based on customer purchasing data. Additionally, offering more products increases your chances to earn more!

Q: Will you be adding other categories apart from events and occasions?

A: Yes, we will be adding more categories as we start to see trends/themes from Creators choosing “Other”.

Q: What is going to change from the customer viewpoint? When will this roll out in the marketplace?

A: Collections will be more prominently featured throughout the customer experience: product pages, checkout, search pages, etc. Although you may not see it in your experience today, we plan to do extensive testing to measure the impact before releasing it to all users.

Q: I have a number of collections that were created in order to submit products for the Zazzle Select programme. I'm wondering if it's OK to delete those?

A: Yes, any collection created for Select can be deleted.

Q: What should I be doing with my existing collections?

A: Take the time to review your collections and their content. Ensure that your collections are optimised for maximum engagement and that each collection has a banner, description, and the required products.

Q: Will collections be available for every creator?

A: Yes, collections are available to all users across the Zazzle platform. However, there may be some restrictions on collection visibility based on specific marketplace requirements.