What is the 'Design Themes' tool?
Zazzle's 'Design Themes' makes it much easier for your customers to find the perfect colour of one of your designs! 'Design Themes' leverages the power of your top-selling designs to give your customers more variety, while also tidying up the marketplace of duplicate content.
Products (of the same product type) featuring the same design but with multiple colour schemes, will now be grouped together automatically, making it easier for your customers to decide on the perfect colour without ever having to leave the product page.
For instance, if a customer searches for your ‘pastel polka dot save-the-date card,' your top result will feature every colour variation of the design allowing your customers to decide on a colour from one product page. Gone are the days of scrolling through search results pages to find the perfect colour.
As you can see below, some of the product tiles include the Design Themes colour circles enabled, underneath the image view:
The product page also features a module that allows your customers to toggle between the available colours:
Have a design that you think should be grouped?
Our algorithms are very accurate when it comes to identifying which products should be grouped together, but there may be times that it might not pick up some of the more subtle nuances in similarity. For those times, we have enabled the ability for Designers to manually request their products be grouped together. Here's how:
- Head to the 'Products' tab, located in your store's dashboard.
- Select all the products that you would like to be grouped together, by checking the checkbox next to the product title. Be sure to double-check to see that all the products selected are the same product type.
- Once all the products you wish to group have been selected, click the 'ACTIONS' dropdown from any of the selected products.
- Select the 'Group Products' option.
And that's it! Your grouping request will signal our algorithms to review the products you've selected within the next 24 hours.
However, you should note that our algorithms may require a manual review from someone on our team if it deems that your selected products are not similar enough. If that's the case, your grouping request will take longer than the 24 hour window, depending on the volume of requests we receive.
Here are some helpful tips to follow when creating 'Design Themes' product grouping:
|DO focus solely on showcasing different colour variations of a design||DON'T reposition or resize text or images|
|DO use a similar length of text when replacing template text||DON'T add new images or remove existing images|
|DO use our updated selection of fonts vs. uploading images with fonts in them||DON'T add or edit text (unless it is template text and isn't the only difference between PIDs)|
|DO use the same product type when creating your colour variations||DON'T change the font styles|
|DON'T use images with rasterised text|
|DON'T add / delete / rename template keys|
|DON'T change textures/ patterns/ objects/ cropping that would significantly change the design|
NOTE: Although we typically encourage Designers to NOT repeat the same title & tags between their products, when grouping products for Design Themes, we recommend keeping your title, description and tags very similar and only change or add keywords that reflect the colour scheme variations between designs.
* It may take up to 24hrs for the groupings to take effect.
** Groupings are only enabled between the same product type; similar designs between different product types will NOT be grouped together.