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    Zazzle Royalty and Referral Percentages

    In effect April 1, 2025

     

    Roles and Earnings

    Creators: Creators earn Royalties from sales of their published Products and Content. Creators may set their Royalty rate anywhere between the Standard Royalty Rate and the Maximum Royalty Rate:

     

    Name Your Royalty Table (for Primary Content):

    Primary Content Standard Royalty Rate Maximum Royalty Rate
    Physical Products 5% 50%
    Zazzle Heart Products & Value Phone Cases 5% 5%
    Digital Products (i.e., Instant Downloads) 5%  99%

     

    Marketing Royalty Fee Table (by Department):

    Content that is: (i) published by Creators using our Creator tools, and (ii) associated with one or more Product type(s) (e.g., t-shirt, Facebook® banner, digital product, tote bag, etc.), is "Primary Content."  Primary Content published by a Creator will not be available as digital Product(s) unless the Creator so chooses.

    Ambassadors: Ambassadors can earn Referral Commissions through two types of Referral links:

    • Cross-Promotion Links: Ambassadors earn a Referral Commission of fifteen percent (15%) of Net Referral Sales on sales of any Creator’s Product, via Cross-Promotion Links that include their Ambassador ID. 
    • Self-Promotion Links: Ambassadors can generate Earnings (Royalty + Referral Commission) of thirty-five to fifty percent (35-50%) (varies by Product department) for sales of their own Products, via Self-Promotion Links.

    Ambassador Royalty and Referral Commission Percentages

    Referral Commissions Table (by Department):

    Product Marketplace Department

    Self-Promotion Link Earnings


    Percent of Net Referral Sales (Royalty + Referral Commission)*

    Cross-Promotion Link Referral Commission

    Percent of Net Referral Sales (Referral Commission)

    Accessories 40% 15%
    Baby & Kids 40% 15%
    Clothing & Shoes 35% 15%
    Crafts & Party Supplies 40% 15%
    Electronics 40% 15%
    Home & Living 40% 15%
    Invitations & Stationery 50% 15%
    Office & School 45% 15%
    Sports, Toys & Games 45% 15%
    Wall Art & Décor 40% 15%
    Weddings 50% 15%

    * Excess Royalty Fees will be deducted, as applicable. 

     

    Fees

    • Marketing Royalty Fee: A Marketing Royalty Fee ranging from thirty-five to fifty percent (35-50%) of Gross Royalties, depending on the Product department. Our goal with the Marketing Royalty Fee is to ensure that your work still reaches a wide audience—especially in an era of increasing advertising costs—while rewarding those who actively drive traffic to Zazzle.

    Marketing Royalty Fee Table (by Department):

    * % of Gross Royalty

    • Excess Royalty Fee: An Excess Royalty Fee of five percent (5%) of the Gross Royalty will apply when Your Royalty Rate is set above ten percent (10%), to cover transaction processing costs.
    • Secondary Content Royalty Share: When Customers incorporate Secondary Content into their purchased Products, the Primary Content Creator will have their Primary Content Gross Royalty reduced by this amount.

    Secondary Content

    Secondary Content includes digital Content without direct product association (e.g., photography, illustrations created with software like Adobe® Illustrator® or Photoshop®) (“Images”) or simple forms of Content (e.g., Text Pairings, Decorated Text, Shapes, Lines, Icons, Stickers, Simple Vector Art, Background Images, or Background Patterns) (“Elements”). When Customers incorporate Secondary Content into Products, Royalty distribution will occur as follows:

    • Primary Content + Images: The Primary Content Creator receives seventy-five percent (75%) of the Royalty, while the Secondary Content Creator(s) of the Images equally share the remaining twenty-five percent (25%).
    • Primary Content + Elements: The Primary Content Creator receives fifty (50) times more of the Royalty than the Secondary Content Element Creators, with the Element Creators collectively capped at receiving ten percent (10%) of the Royalty.
    • Primary Content + Images + Elements: The Primary Content Creator will receive no less than seventy-five percent (75%) of the Royalty. The remaining twenty-five percent (25%) of the Royalty will be split between the Secondary Content Image and Element Creators at a ratio of twenty-five to one (25:1), until the Element Creators reach their ten percent (10%) cap.

    Example Calculation (for Secondary Content):

    Purchased Product scenarios Primary Content Creator receives Secondary Content Image Creator(s) receives Secondary Content Element Creator(s) receives
    Primary Content + 1 Image 75% of the Royalty 25% of the Royalty  
    Primary Content + 3 Images 75% of the Royalty An equal share of a 25% Royalty pool (i.e., 8.33%)  
    Primary Content + 1 Element 98.04% of the Royalty   1.96% of the Royalty
    Primary Content + 2 Elements 96.15% of the Royalty   1.92% of the Royalty
    Primary Content + 6 Elements 90% of the Royalty   An equal share of a 10% Royalty pool (i.e., 1.67%)
    Primary Content + 3 Images + 6 Elements 75% of the Royalty An equal share of a 23.15% Royalty pool (i.e., 7.72%) An equal share of a 1.85% Royalty pool (i.e., 0.31%)

     

    Every transaction is subject to rounding. User-uploaded images, elements, or other Content do not affect Royalty calculations.

    Ambassador Program Details

    • Members can opt-in through their Account
    • Referral tracking attribution lasts forty-five (45) days, with a rolling fourteen-day (14-day) lockout period.
    • Ambassadors and Creators must adhere to the terms of the User Agreement and Ambassador Program Agreement.

    Transactions and Payments

    • Earnings become payable upon reaching Payment Thresholds: one hundred U.S. dollars ($100) for checks, fifty U.S. dollars ($50) for PayPal.
    • Payments will be processed within forty-five (45) days following each month's end.
    • A Non-Contributing Account Fee applies monthly to Accounts inactive for fifteen (15) months, until the Account resumes activity.

    Updates and Compliance

    • Users must comply with Zazzle’s marketing, promotional, and intellectual property policies.  Non-compliance may lead to account suspension, removal of Content, or withholding of earnings.
    • Zazzle may change its various rates from time-to-time, and this page will be updated to reflect such changes.

     

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