Classic Printing Versus Vivid Printing

Zazzle uses a DTG (Direct-to-Garment) printing process to produce each shirt.

Classic Printing: No Underbase  (Single Process Printing): Any white used in the design will come across as transparent allowing the color of the fabric to show through.

 Vivid Printing: White Underbase (Double Process Printing): Apparel has an upcharge due to the extra process of printing a base layer of white ink under the design to make it more vibrant.

 

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Even though the design is the same in all three shirts, note the color differences in Mickey’s face. In the first two t-shirts (white and light blue), no white is actually printed in those designs (Classic Printing) and so you’re seeing the fabric’s color filling in Mickey’s face. In the dark blue t-shirt, you’re seeing the undercoat of white that was initially added to make the design more vibrant (Vivid Printing).

Learn more about Designing for Vivid Printing.