What is Google Analytics, and why should I enable it?

Google Analytics is a service provided by Google for analyzing traffic on your website. It can track how people found your site and how they explored it.

To use Google Analytics on your Zazzle Store, go to your store's "Settings" page and click "Advanced Settings". On that page, check the box labeled "Enable Google Analytics".

Update as of January 2026:

We've removed the legacy Universal Analytics (UA-) integration option as Google discontinued this service in July 2023. If you're currently using Google Analytics, please ensure you're using a modern Google Tag ID (starting with G- or AW-) instead. Visit your Store Advanced Settings to configure the current Google Analytics integration.

Important notes:

• Stores already using modern G- or AW- tag IDs are unaffected and continue working
• No working analytics were disabled - only the non-functional legacy entries were turned off

If you don't have a Google Analytics account, get one here for free: https://www.google.com/analytics/

Cross-domain Tracking

There is an optional checkbox to enable cross-domain tracking. Check this box only if you are using the same Google Analytics ID on a website that points to products in your Zazzle Store. This will ensure that Google will track traffic from your own website as well as your Zazzle Store. If you do not use Google Analytics on a website outside of Zazzle.com, you do not need to check this box.