Sell Yourself: How to Write an Engaging Backstory

A concise, clever and well-written backstory is an essential part of your Zazzle store. Why, might you ask? Because you want customers to connect with, and purchase your brand. By creating a great product backstory, you will connect deeper and more effectively with customers!

Writing your backstory can be a bit of a challenge, so we’ve come up with a few pointers to help make your business bio great.

•        Introduce yourself: Tell your customer who are you, where you're based, what you do and most of all, what you make.
•        Toot your own horn: What makes you and your brand unique and sets you apart from other stores? This is your opportunity to sell yourself, in the best possible light.
•        History and inspiration: How did the concept for your brand come about? What was the reason behind the creation of your products? What inspired you and what’s the story behind your products?

General tips when writing your backstory:

•        Tell a story
•        Don’t be afraid to sell yourself
•        Make sure your outlined points are clear, separate your information into paragraphs or sections
•        It’s important to proofread your content
•        Keep your story short and be concise!