The perfect product title is informative, simple and uses keywords for search engine optimization (SEO) purposes. The character limit for a title is 50, including spaces.This might seem like a small amount, but it allows you to focus on the key components of your products. A good title is one of the first things a customer sees and it can leave a lasting impression. If a title provides all the necessary details, it might be the only thing customer reads on them before placing an order.
So what makes the perfect title? Let’s break it down with an example. If your product involves engraving square 14’ x 14” bamboo cutting boards, your product title can be: Engraved Square 14” x 14” Bamboo Cutting Board. So what does this tell us? It tells the shape, the size and type of product in a short and concise manner. A customer will be informed and possibly intrigued by the options available. Zazzle has a huge selection of products, so use your title to stand out from the crowd. Highlight what makes your product unique, what sets it apart from, not only similar products on Zazzle but what else is available online. If you offer engraving or any other methods of customization, make sure to mention it. If you use unique materials or different color options, mention that as well. This is an effective method of grabbing customers’ attention. It’s not just about what your product is, it’s about what your ideal customer is looking for.
Use keywords to make your product more prevalent for potential customer searches. Use Google AdWords to see how keywords perform and to conduct important research. Remember, it’s vital that your keywords are relevant to your product. If you find a more popular search term than 'bamboo cutting board', like glass cutting board, don’t be tempted to try and trick the system by being misleading. A good title should set an expectation for your item. Adding non-relevant keywords to your product title is one of the fastest ways of driving customers away. Also, check out what your competitors are doing; similar products that perform well can give you inspiration for the best keywords to use.
The best product title should be; clear, concise, descriptive, build expectations and be effective for SEO. It should leave a customer almost fully informed on the essentials your product is offering.