On various steps during your Maker journey, you’ll be filling out text boxes, uploading Customizers and lots of products. It’s important to understand that all these steps are vital. They give you a chance to answer all the questions that a customer might need to answer. We’ve got twelve questions that customers are asking that you need to know the answers to.
What Is your product?
It’s vitally important for someone to know what your product is. It might seem obvious to you but to people just browsing your store who just have time to glimpse a picture and a product title it might not be so clear. That’s why having images that show your product in its best light is integral. Also, don’t underestimate the power of an informative title; use the title to state exactly what the product is and save any confusion.
Can I customize your product?
On Zazzle, customers have an expectation that they can customize and personalize the majority of products to some extent. So make sure to include all the options you offer -- color changes, material types, engraving, or the ability to upload images and text. You can add these options when adding a product on the Maker platform. It’s important to add notes or details to each option so people can understand exactly what you’re offering.
What is your product used for?
It might be obvious what your product does, but does it offer something else? You know your product best, so make sure to explain when and where to use it, especially if it’s something more complicated.
What’s your product made from?
People like to know the material of the product they’re buying. It’s important -- some people are allergic to certain materials and fabrics, other people just like a certain feel or need to match something with something else. Other potential customers are very environmentally friendly and will only purchase products made from 100% recyclable goods. Discuss the materials in the ‘About this Product’ section to help people make fully-informed decisions.
What does your product feel like?
The sensation of touch is crucial to certain types of products, especially regarding clothing and cardstock. People can only see what they’re getting, so make sure to explain how a product feels to the touch. Is it soft or smooth? Maybe it’s hard and sturdy? Whatever way it feels, make sure to mention it.
How does your product work?
Sometimes people need to know how a product works. What goes where? Where does a clasp attach? How do I put it on? How do I hang it? Whatever your product actually is, it’s vital that people know how to use it.
How big is your product?
People need to know if a product is the right fit. Can it fit on your bedroom wall? Will it overpower the room? Or will it be the perfect size and aesthetic for the house? People need to know the sizing options for your products. You can provide this in the ‘About This Product’ section.
What makes your product special?
What makes your product stand out from similar products? Remember your unique selling points and highlight it in the best ways possible. Mention it in your product title if possible, and definitely include it the ‘About This Product’ section. This can be a make or break detail for a customer who’s on the fence about a certain product.
Who’s making your product?
Some people want to know more about you, the Maker. Help customers get to know you better by providing a segment for the Our Story section of your Maker store. This can provide some history, info on where you’re going and what makes you special.
Do you have designer tips for your product?
It might be important to leave some design tips for people to follow to ensure they get the highest quality print. Include the sizing of customizable design areas, information about color options, and anything else of note that a person might ask themselves when customizing your product.
Your product is nice but what does it look like in reality?
Zazzle has the option for you to upload pictures of products in the real world, in use in their natural habitat. These should be included in the Lifestyle Photos section of the product. They can better show the product in use and help the customer imagine themselves using it.
How can I live without your product?
When it comes down to it, a person will ask themselves if they really need the product. It’s up to you to answer this question for them; make the whole experience of your store, the product page and the product itself be as informative as possible.