Building  Your Brand: Logo and Slogan Tips

Branding helps you promote your product and set it apart from all the others. There are many ways to build your brand but few are as fundamental as your logo and slogan. We’ve prepared some tips and guidelines on what you should consider when creating these two things.


Creating a Logo

  • Keep it simple -- incorporate the name of your company into the logo. Without the brand recognition of, say, McDonald’s ‘golden arches,’ it’s important you include your company name and logo together so they’ll be tied seamlessly together in the customer’s mind.
  • Your logo should be a strong, balanced image with very little clutter.
  • The graphic should be relevant and appropriate for your business and suit your company name. The logo needs to be consistent with the rest of your brand. Keep the colors, style, and graphics consistent.
  • Make certain your logo is to read and communicates the tone of your business. Remember, your logo won’t always be in color, so it’s important that it looks great as well in black and white.

While your logo can capture someone’s attention, you need a good slogan to capture someone’s heart.


Creating a Slogan

  • Keep your slogan short and simple. A short snappy sentence that will capture someone’s attention is what you’re aiming for.
  • Your slogan should be consistent and match the feel of your business.
  • Keep your unique selling proposition in mind when forming your slogan. What is that you do differently? What is it that you want to achieve with this difference? What niche does this hold and why is it important?
  • Imagine your proposed slogan in a standalone situation, just the writing, and no context given. Does it hold up? Would a person who’s never seen it before be able to guess what your business is about?
  • Your target audience needs to be considered; there are certain types of people who are more likely to purchase your product. Knowing your market audience is one of the key tenets of business. Research what kind of words would resonate and use this knowledge to your advantage.